Safaraz Ali MBE
Founder & CEO
A leading voice in apprenticeship diversity and the founder of the Multicultural Apprenticeship Alliance.
About the Forum
About the Forum.
Empowering voices, challenging perspectives, and creating pathways where diversity and social mobility drive a stronger, fairer future for all.
Our story
A platform born from a moment, built for a movement.
The Apprenticeship Diversity and Social Mobility Forum (ADSMF) is a thought leadership platform established to challenge perceptions, promote inclusion, and advance social mobility within apprenticeships and skills development.
Founded in July 2020 by the BAME Apprenticeship Alliance — now known as the Multicultural Apprenticeship Alliance — the Forum was born during the COVID-19 pandemic as a virtual gathering of leaders, practitioners, and policymakers dedicated to improving opportunities for all.
Since its inception, ADSMF has become a hub for influential conversations, exploring how education, skills, and employment can drive greater equity, diversity, and inclusion across the UK workforce.
Our purpose
Why we exist.
- Amplify diverse voices across apprenticeships and technical education.
- Challenge barriers to social mobility and equitable access.
- Connect employers, training providers, and policymakers in meaningful dialogue.
- Shape actionable insights that inform practice and policy for a fairer society.
Our vision
To be the leading UK platform that empowers employers and communities to promote diversity, inclusion, and social mobility through apprenticeships and lifelong learning.
Our work
ADSMF regularly hosts conversations, events, and thought pieces that spotlight progress, share challenges, and inspire solutions.
Our team
The people behind the Forum.
Suneal Ram Kissun
Head of Partnerships
Connecting employers, providers and policymakers to build a more inclusive skills ecosystem.